AdTech market seen topping $1.25 trillion by 2030

The Business Research Company projects the global adtech market will reach $1.255 trillion by 2030, driven by connected TV, the shift away from third-party cookies and AI-powered ad optimization. Asia-Pacific is forecast to be the largest region, while the U.S. is expected to remain the biggest country market.

Why it matters: - The forecast points to continued double-digit growth in digital advertising infrastructure, with adtech expected to represent about 89% of the parent Web Content, Search Portals and Social Media market by 2030. - The market is also projected to account for nearly 34% of the broader media industry by 2030, underscoring how central adtech has become to media spending.

What happened: - The Business Research Company released its AdTech Market Report 2026, projecting the global adtech market will surpass $1.255 trillion in 2030. - The report pegs the market at a 10% compound annual growth rate leading up to 2030. - Asia-Pacific is forecast to be the largest region in 2030, at $416 billion, up from $252 billion in 2025. - The U.S. is forecast to be the largest country market in 2030, at $365 billion, up from $231 billion in 2025. - The cloud-based segment is forecast to be the largest product type in 2030, accounting for 49% of the market, or $616 billion.

The details: - The Asia-Pacific outlook reflects rapid digital media consumption growth, higher smartphone and internet penetration, more AI-powered advertising adoption, and heavier investment from global technology companies. - Large e-commerce and social media platforms in the region are also driving digital ad spending. - The U.S. forecast reflects programmatic advertising adoption, first-party data strategies, demand for personalized and omnichannel campaigns, and growth in connected TV and retail media ads. - Cloud-based adtech is expected to benefit from demand for scalable, real-time advertising infrastructure and centralized campaign management. - The cloud segment is also being supported by software-as-a-service adoption, AI and machine learning tools, and demand for flexible, cost-efficient advertising systems. - The report segments the market by solution into demand-side platforms, supply-side platforms, ad networks, data management platforms and other solutions. - The report segments the market by advertising type into programmatic, search, display, mobile, email, native and other ads. - The report segments the market by application into large enterprises, small and medium-sized enterprises and other applications. - The report segments the market by industry vertical into media and entertainment, BFSI, education, retail and consumer goods, IT and telecom, healthcare and other sectors. - The report says the most significant growth opportunities are expected in web-based, cloud-based, on-premise and other product categories. - Those segments are projected to contribute more than $463 billion in market value by 2030. - Over the next five years, the web-based market is projected to grow by $125 billion, the cloud-based market by $234 billion, the on-premise market by $87 billion and the other products market by $17 billion. - The report also adds market attractiveness scoring, TAM analysis, company scoring matrices, Excel-based forecasting dashboards, market hotspot infographics, key technology analysis and updated graphics and tables. - The report includes a free sample request and the full report.

Between the lines: - Connected TV is emerging as a major budget reallocation point as advertisers move spending from broadcast toward data-driven video platforms. - The shift away from third-party cookies is accelerating first-party data, contextual advertising and identity resolution tools. - AI-driven dynamic creative optimization is becoming a key performance lever as advertisers automate creative, messaging and media decisions. - The report assigns annual growth contributions of about 1.7% to connected TV programmatic advertising, 1.5% to the end of third-party cookies and 1.4% to AI-driven dynamic creative optimization.

What's next: - The report expects continued investment in privacy-focused ad ecosystems, automated bidding systems, audience analytics and cross-device advertising strategies. - Adtech vendors are likely to keep building tools for real-time optimization, omnichannel planning and streaming monetization as connected TV usage expands. - The Business Research Company says its 2026 report set now includes expanded forecasting and market-analysis tools for buyers tracking the sector.