XS.com names Hanna Le Vietnam business development director

XS.com has appointed Hanna Le as regional business development director for Vietnam, bringing back a former regional manager to help expand partnerships and local growth. The move underscores the firm’s push to strengthen its position in one of its target markets.

Why it matters: - XS.com is sharpening its Vietnam strategy with a leader who already knows the market and the company. - The appointment is aimed at deepening partnerships, finding new growth opportunities and supporting XS.com’s regional expansion.

What happened: - XS.com named Hanna Le as regional business development director for Vietnam on November 4, 2026. - Le is returning to XS.com after previously serving as a regional manager. - Her remit includes leading business development in Vietnam and working with regional teams and marketing on market-specific initiatives.

The details: - Le will focus on expanding partnerships and strengthening XS.com’s local market position. - She will support the company’s broader growth strategy in Vietnam. - Before rejoining XS.com, Le was business development director at GTCFX, where she managed a sales team and partnerships. - Earlier, she was regional manager at Radex Markets, overseeing business development, retail sales, recruitment, training and local market planning. - Le also worked as sales manager at Info Finance – CFD Media, where she helped brokers enter the Vietnam market through brand promotion, industry introductions and customized marketing campaigns. - Her background includes a senior sales executive role at Shinhan Bank.

Between the lines: - XS.com is leaning on local experience rather than a new external hire to accelerate its Vietnam plans. - The company’s emphasis on partnerships suggests growth will likely come through relationship-building and market access, not just product expansion. - Le’s prior roles across brokerage, sales and banking give XS.com a cross-functional operator for a market where local execution matters.

What’s next: - Le is expected to concentrate on strategic partnerships and new business opportunities in Vietnam. - XS.com said her role will help build stronger ties with local partners and clients as the company expands its footprint in the country. - The company is positioning the hire as part of a broader push to build regional management capacity and long-term growth.

The bottom line: - XS.com is betting that a market-savvy returnee can help turn its Vietnam ambitions into durable local growth.