XS.com names Hanna Le Vietnam business development director

XS.com has appointed Hanna Le as regional business development director for Vietnam, bringing back a former country manager to help expand partnerships and local operations. The move underscores the broker’s push to strengthen its presence in Vietnam and support future growth across the region.

Why it matters: - XS.com is reinforcing its leadership team in Vietnam as it looks to deepen partner relationships and expand business in one of its priority regional markets. - The appointment adds a manager with prior XS.com experience and local market knowledge at a time when the company is focusing on long-term growth in the country.

What happened: - XS.com appointed Hanna Le as regional business development director for Vietnam. - Le is returning to XS.com after previously serving as country manager for the company. - The appointment was announced on Nov. 4, 2026.

The details: - In the new role, Le will lead business development in Vietnam. - Le will focus on expanding the partner network, identifying growth opportunities and strengthening XS.com’s operations in the country. - Le will work closely with regional teams and the marketing team to develop initiatives and activities for clients and partners in Vietnam. - XS.com said Le’s background includes business development, team management, partner oversight and deep knowledge of the Vietnam market. - Before rejoining XS.com, Le was business development director at GTCFX, where she managed sales teams and partner relationships. - Le also served as country manager at Radex Markets, where she oversaw business development, retail sales teams, recruitment, training and local market planning. - Earlier in her career, Le was sales manager at Info Finance - CFD Media, supporting brokers entering the Vietnam market through branding, industry networking and tailored marketing. - Le also worked as a senior sales officer at Shinhan Bank.

Between the lines: - The hire signals XS.com’s intent to combine local market experience with regional execution rather than rely on a purely centralized growth strategy. - Le’s return to the company suggests XS.com values familiarity with its operating model as it pushes harder into Vietnam. - Group Chief Commercial Officer Wael Hammad said Le’s market understanding and experience managing business development teams make her well suited to the role.

What’s next: - Le is expected to focus on strategic partnerships and new growth opportunities that can support partners and clients in Vietnam. - XS.com said the appointment is part of a broader effort to strengthen its regional management team and expand operations in Vietnam. - The company plans to lean on its global services and long-term growth approach to support business development in the market.

The bottom line: - XS.com is betting that a familiar leader with deep Vietnam experience can help accelerate local growth and strengthen its regional footprint.